As I connect and read more posts and articles online, I find myself looking for the “share” button or “tweet” button on the site I am on. Often not finding it.
The premise being that you shouldn’t make the user have to think nor search for the button/content/etc. So when I am on a website or blog and I like the content I want to be able to comment easily and share the discussion or post easily. It’s simple usability. I shouldn’t have to scroll endlessly looking for a “tweet” or “share” or “comment on this post” button.
If your site is built on the WordPress platform, the integration of commenting and sharing is as easy as there are dozens of plugins accessible to you. If your theme/design/code can handle the floating share box on the outside edge of your layout grid, then put it there. It will follow ME up and down the screen and be one click away. If you experience the joy of having multiple comments on your posts, place the share functions at the top of the post, at the end of the post, and again after the commenting stream. Place the follow me buttons at the top of the right column, and again in the footer. Make it easy for me to follow you on all of the platforms you are on.
If I have read all the comments and perhaps weighed in on the conversation, don’t make me go searching for the “tweet” button by scrolling to the top again.
If you are going to write great content and engage with your audience, make it easy for them to support you and your website. Don’t Make Me Think!!